The beginnings of the Subrina brand name originate from the end of the 1950s or, more precisely, from 1958 when Subrina, as the first brand name in the markets of the former Yugoslavia, introduced an innovation – Subrina hair conditioner. Over the years Subrina became synonymous with hair conditioner and so became the strongest brand name in the category of hair regenerators.

Subrina today is a family which includes products for total care of the hair and scalp, glossy shine, intensive and caring colours for the hair and a body care line. It is a recognised brand name with many years' tradition and experience, whilst at the same time being inspired by youthfulness and fresh originality. Subrina not only follows trends but it adapts and develops its products according to the wishes and requirements of its users, as only Subrina knows what's best for them. It is dynamic, because through its diversity it adapts to meet an extensive variety of different needs.

Subrina cares and pampers. It is invigorating for the hair and body and a soothing balm for my senses. It is for women as well as men. Subrina is my family.

Welcome to the world of Subrina.