From the year 1958, when the Ilirija company presented the first conditioner for rapid hair regeneration called Subrina on the market of the former Yugoslavia and until today, Subrina became a synonym for a conditioner that is known both in Slovenia and abroad. With Subrina hair care and styling products your hair will be soft, healthy and shiny.

In Subrina we have merged outstanding tradition and long-standing know-how that follow the latest development trends. Today, the Subrina brand stands for quality hair care, which inludes hair colours, hair care for problematic hair and scalp conditions, styling products, as well as shower gels.  All formulations are tested by our hairdressers on volunteers, which allows us to achieve high-level quality and competitiveness on markets because our products are compared to those of competitive brands from the very first samples produced up to the finished product.